Note: The Tourism Development Committee will decide final 2019 tourism funding recommendations to City Council on October 4, 2018. The tourism funding cycle for 2020 will begin June 2019.
Tourism Funding Information
The Revised Code of Washington (RCW) 67.28.080 provides authority for cities to adopt a lodging tax. The City of Kirkland has adopted a 1% lodging tax rate and may invest these revenues into events or programs that attract visitors to Kirkland.
Kirkland’s Tourism Program has been in operation since 2002. During that time, over $650,000 has been awarded to tourism events and programs. The Kirkland Tourism Development Committee (TDC) has proposed to make up to $60,000 available for 2019. These funds will be awarded for the marketing or operations of special events and festivals designed to attract tourists to Kirkland and be distributed on a reimbursement basis. The TDC will look supportively at new events, while also giving serious consideration to events with track records for bringing visitors to the City.
The goal of this Tourism funding is to attract visitors who come to Kirkland from 50 miles or more. Overnight stays not only improve the tourist environment of Kirkland; their revenues sustain the Tourism Program budget.
Tourism Grant Recipient Requirements
The schedule for accepting, reviewing and awarding funding is as follows:
August 10, 2018—Tourism Funding Applications are due by 5 p.m.
August 22, 2018* 9 a.m.–12:30 p.m.—TDC hears short presentations from applicants, Council Chambers
September 6, 2018* 9–11 a.m.—TDC ranking and final funding recommendations, Norkirk Room (Cancelled)
October 4, 2018* 9–11 a.m.—TDC ranking and final funding recommendations, Norkirk Room
December 2018—City Council adopts budget and approves funding.
January 2019—Municipal Service Agreements e-mailed to approved projects and agencies for signatures.
February 2019—Municipal Service Agreement due back to City of Kirkland.
February–December 12, 2019—Submit Tourism Funding Reimbursement Form (with copies of receipts and invoices) and Tourism Funding Expenditure Worksheet for reimbursement.
*All TDC meetings are open to the public and located at City Hall (123 5th Avenue, Kirkland).
Washington State Reporting Requirements:
In 2013, the Washington Legislature added a provision to the Lodging Tax Statute (RCW 67.38) which requires: Applicants applying for use of revenues in this chapter must provide…estimates of how any moneys received will result in increases in the number of people traveling for business or pleasure on a trip.
At the end of the award period, the legislation requires organizations to report on their success in attracting those visitors. All funds are awarded on a reimbursement basis and will not be awarded until the Tourism Funding Expenditure Report Worksheet and the Tourism Funding Reimbursement Form are submitted.
In addition to State requirements, the TDC has identified the following criteria that will be used in evaluating and ranking the applicants.
Tourist Attraction and Marketing—50 points
The extent the event/program demonstrates the ability to attract visitors from 50 miles or more away and generate overnight stays.
Project Scope—20 points
The extent the event/program improves the City's overall image by providing a positive visitor experience and/or promoting the area's existing attractions including the Kirkland Waterfront and Cross Kirkland Corridor.
Economic Impact—10 points
The extent the event/program will generate a positive economic impact by increasing visitor expenditures in Kirkland.
Project Success and Sustainability—10 points
The extent the applicant has a track record in implementing a successful event/program including contract and permit compliance, and the ability of the event to secure additional funding sources beyond City of Kirkland tourism funding.
Community Collaboration—10 points
The extent the applicant partners and collaborates with other Kirkland events and organizations in leveraging resources and marketing efforts.
New Event—15 points
New event/programs that have been in existence for less than three years qualify for up to 15 bonus points.
Shoulder Season Impact—10 points
Events that take place in the shoulder season (October–April) qualify for up to 10 bonus points.
Awarded funds may not be used to reimburse anything other than marketing and operations of programs and festivals designed to attract tourists. Non-reimbursable expenses include but are not limited to: alcohol, pre-paid Visa cards, staff gifts, parking tickets, traffic citations, rental cars, and off-duty police contracts.
City of Kirkland Special Event Permits:
All applicants must contact the Special Event Permitting Office prior to submitting this application to understand the requirements necessary for the production of their event. Please contact Sudie Elkayssi, Special Event Special Projects Coordinator at email@example.com
or call (425) 587-3347 to determine permit needs and requirements. If an event is awarded tourism funding but is unable to receive special event permitting approval, awarded tourism funding will be subject to reallocation by the Tourism Development Committee for the current or a future funding cycle.
City of Kirkland Business License:
Organizations holding events in Kirkland are required to obtain a City of Kirkland business license. Business license information can be found on the City’s website under Business Licenses or by calling (425) 587-3140. Proof of a City of Kirkland business license is due 30 days prior to your event.
Prominent display of the Explore Kirkland logo (and link to www.explorekirkland.com
where applicable) is required of tourism funding recipients in all publicity materials including, but not limited to, electronic promotion (website, social media), brochures, press releases, programs, posters, public service announcements, flyers, newsletters, and advertisements. The Explore Kirkland logo will be provided at the same time as the Municipal Services Agreement. Events will be required to submit promotional material and/or electronic screenshots with displayed Explore Kirkland logo with reimbursement forms.
In order to assist with tourism event promotion we ask festival and event coordinators to submit five to eight high resolution (300 dpi) photos. We may use these photos in tourism promotion collateral, web and social media promotions, and publicity outreach. Please submit these photos no later than February 1, 2019.
For questions or additional information, please contact Philly Marsh, Special Projects Coordinator, at (425) 587-3013 or firstname.lastname@example.org
, or Lorrie McKay, Intergovernmental Relations and Economic Development Manager, at (425) 587-3009 or LMcKay@kirklandwa.gov
Applications are due August 10, 2018.
Please submit your electronic Tourism Funding Application to email@example.com
and cc: firstname.lastname@example.org